Every order handled the moment it lands —your team just supervises.
Process far more orders without adding headcount. The Order-to-Cash Engine handles your inbound orders end to end — confirming, invoicing, and arranging delivery on its own — while your team approves the calls instead of keying every line by hand.
The Order-to-Cash Engine is an OpsReactor engine for wholesalers and distributors — it turns inbound customer orders into confirmed orders, invoices, and shipments, mostly on its own, with your team supervising.
- What it does
- Reads orders from email, WhatsApp, and SMS, checks stock in your own system, then confirms, invoices, and arranges delivery — and applies each customer's rules when stock is short.
- Who it's for
- Wholesalers and distributors of roughly 10–80 staff whose orders still land in an inbox and get keyed in by hand.
- What it costs
- A fixed setup fee plus a fixed monthly fee, based on orders per month — from $2,500 / month.
- How you start
- A Compatibility Review, where we scope your channels and system and confirm the fit — before anything is built.
Every order waits for a person to read it, check it, and key it in
An order lands in an inbox or a WhatsApp thread. Someone reads it, works out what the customer actually means, checks stock, decides what to do about shortfalls, and types it into your system. It isn't that they're slow — it's that nothing moves until a person interprets and routes it. So your order flow runs at human speed, and stalls the moment your best people are busy or away.
Throughput is capped by how many orders a person can process — and it stops when they're away.
Orders flow through as they land — and your team approves only the exceptions.
What it's actually worth to you
Take more orders without hiring
Your order volume stops being capped by how many a person can read and key in. Growing stops meaning "hire another pair of hands."
Get paid faster
Orders are confirmed and invoiced the moment they land, not at end of day. The order-to-cash cycle tightens, and the money comes in sooner.
Fewer costly mistakes
A wrong order or a wrong invoice costs you money and goodwill. Consistent, checked processing protects both your margin and your customer relationships.
Absorb peaks on the same team
Busy seasons and new customers land on an engine that never tires or takes leave — capacity you can grow into without growing payroll.
Keep your know-how in the company
Each customer's handling rules live in the engine, not in one person's head. When someone leaves, the knowledge stays.
Free your best people for real work
The people who understand your business stop doing data entry and spend their time on exceptions, judgment, and customers.
It's an operational engine that runs your order flow on its own. Room to 10x your orders without hiring 1 more person.
One engine, a fixed pipeline of agents
The same proven pipeline runs for every wholesaler — a chain of agents that each handle one job and get better as they run, passing anything unusual to a person.
Read the order
It watches your connected channels, spots an inbound order, and turns free text — "the usual plus 2 cartons" — into a structured draft. Anything ambiguous is flagged for a person.
Check stock
It checks your own system of record — ERP, IMS, or accounting — for real-time availability of each line item.
Apply your rules
It applies each customer's learned handling rules — especially for shortfalls: ship what's available, wait for the full order, substitute, or hold for confirmation.
Confirm, invoice, ship
It records the confirmed order, generates the invoice, arranges logistics, and writes the reply to your customer with all the details.
Escalate the exceptions
Any step can hand a decision to a person the moment it needs to, with the full context attached. As patterns prove repetitive and accurate, the engine earns more autonomy — and the number of things it has to ask about keeps falling.
What happens when stock is there — and when it isn't
The happy path — stock is available
The engine confirms the order, records it in your system, raises the invoice, arranges logistics, and replies to the customer with the details. Once it has earned your trust on this pattern, it does all of it on its own.
The shortfall path — stock is short
The engine picks the route this customer has taught it — ship what's available now, wait for the full order, substitute, or hold for confirmation — executes the parts it's sure of, and asks a person only for the genuinely new or uncertain decisions.
It touches money and inventory — so it earns trust before it earns autonomy
A wrong order or a wrong invoice costs your customer money and can cost you a relationship. So a person approves everything first — that's not a nice-to-have here, it's how the engine is safe from day one. It proposes; your team decides; and only once a pattern has proven repetitive and accurate does the engine stop asking. You set the confidence bar. Anything below it, or genuinely new, still comes to a person.
You approve everything
The engine does the work and proposes each decision. A person signs off before anything is committed to your system.
It earns autonomy
As a pattern proves accurate again and again, the engine is given the autonomy to handle it on its own — and stops asking.
Fewer interruptions
Only the genuinely new or uncertain calls reach a person — and the number of those keeps dropping as the engine learns.
Your team steps out of the middle of every order — approving the work instead of doing it.Out of the middle, not out of the loop.
Less grunt work, not a new job
The scope of what your team is responsible for doesn't change. The repetitive work does.
Before — doing
- Read every order and work out what it means
- Check stock by hand for each line
- Re-key the order into the ERP and raise the invoice
- Chase down shortfalls and substitutions
After — supervising
- Approve the engine's decisions at a glance
- Teach it each customer’s handling preferences
- Clear the handful of exceptions it flags
- Spend judgment where it matters, not on data entry
The pipeline is fixed. The connections are yours.
We scope the part that's specific to you — the channels your orders arrive on and the systems they need to reach. That scoping happens in the Compatibility Review.
Where orders come in
Gmail, Outlook, custom SMTP/IMAP, WhatsApp, SMS, and more. We scope how many channels and which, so the engine watches exactly where your orders actually land.
Your system of record
One or more of your ERP / IMS / accounting platforms — for both reading stock and writing orders, invoices, and inventory. We check it exposes a usable API for each.
Your product catalog
Mapping your customers' real-world product language onto your actual SKUs — the tuning that makes the engine accurate for your business specifically.
Fixed setup, fixed monthly, priced on volume
| Feature | Core $2,500/mo + $4,000 setup | GrowthBest value $3,500/mo + $6,000 setup | Scale $5,500/mo + from $8,000 setup | Enterprise Custom Setup: custom |
|---|---|---|---|---|
| Orders / month | up to 500 | up to 1,500 | up to 4,000 | 4,000+ (fair use) |
| Overage / order | $2 | $1.50 | $1 | negotiated |
| Ingestion channels | Email + WhatsApp | + SMS, multi-inbox | All + custom SMTP/IMAP | Bespoke |
| Systems of record | 1 (ERP, IMS or accounting) | up to 2 | up to 3, multi-entity | Unlimited / multi-region |
| Customer preference profiles | up to 50 | up to 200 | up to 500 | Unlimited |
| Approval dashboard seats | 2 | 5 | 10 | Unlimited |
| Progressive autonomy + learning | ||||
| Support | Business-hours email | Priority, next-biz-day SLA | Priority + named contact | Dedicated + SLA |
The setup fee scales with how much connector work your stack needs, and is confirmed in your Compatibility Review.
Request a Compatibility ReviewWe only take on what the product can do well
The Compatibility Review is an honest filter, not a sales call. If your system of record exposes usable access, we scope the connection and quote a tier. If it doesn't — no API, or an ancient system — we tell you the product isn't the right fit, and propose a Custom Engine project instead. Either way, you leave knowing exactly where you stand.
Questions, answered
Will it change the software my team already uses?
No. The engine is middleware — it connects to your existing ERP, IMS, accounting, and inboxes and works in the seams. Your systems stay exactly as they are. What changes is how your people spend their time: instead of reading and keying every order, they approve the engine's decisions and teach it your rules.
What happens if it gets an order wrong?
That's exactly why it never runs unsupervised on day one. Because this touches money and inventory, it approves nothing on its own until a pattern has proven accurate — a human signs off first. Anything new or low-confidence is flagged for a person to review. Autonomy is earned slowly, per customer, not switched on.
Does it need a particular ERP or system?
It connects to one or more of your systems of record via their API. The Compatibility Review checks whether that system exposes usable access for both reading stock and writing orders and invoices. If a stack is genuinely expensive to connect — no API, or an ancient system — we route you to a Custom Engine project instead, rather than force a brittle fit.
Who is it the right fit for?
Wholesalers and distributors of roughly 10–80 staff, where inbound orders still arrive by email or WhatsApp and a few key people key them in by hand. If order handling is a real, daily bottleneck — not a nice-to-have — this is built for you.
Request a Compatibility Review
Tell us how your orders come in and what system they land in. We'll confirm whether the Order-to-Cash Engine is a fit — and what connecting it takes — before anyone gets on a call.